The Mirage of “Up and to the Right”: When High Traffic Fails to Deliver Revenue
There is a specific type of tension that exists in boardrooms across Seattle during quarterly marketing reviews. On the screen, the marketing report looks fantastic. The graphs are green. Organic sessions are up 20% year-over-year. Impressions are climbing. The agency or in-house team is celebrating a job well done. But at the other end of […]
